“Hello Sunday Morning is a movement towards a better drinking culture. Our purpose is to provide a platform for individuals to create meaningful change in their lives through a period of sobriety. By sharing their story, each person’s stand is a unique and essential contribution to a better drinking culture” Chris Raine, CEO.

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1. OUR PLAYING FIELD IS THE WORLD and we see it as a global issue that faces many countries – but we are passionate about making a difference in our own backyard.

2. OUR DEMOGRAPHIC is every person who is over the legal drinking age.

3. WE FOCUS ON ALCOHOL CONSUMPTION its ‘our life’s work’ – although we recognise that participants may personally elect to include other habits.

4. WE PROVIDE THE TOOLS & THE SUPPORT for people to build their own pathway to change.