No two people drink for exactly the same reason. Just like no one solution is going to work for two different people. What we are creating is a platform of communication that is self-learning, self-regulating and self-perpetuating. The more people that gradually get involved, the more solutions and ideas that become available from one young person to another young person. From our research so far, we have identified that there are three core reasons why this model is effective with people that want to change their drinking behaviour.

1. Commitment

Those that undergo a Hello Sunday Morning process do so by committing to the thousands of people that read the blog and furthermore to their respective social networks. As such they are held accountable to their personal growth and change.

2. Community

Both an online and offline community of like-minded individuals is fostered through Hello Sunday Morning. Young people get the support they need to change. Moreover, they support others in their change. Through Hello Sunday Morning, they get acceptance for behaviour change as oppose to be ostracised for it.

3. Relate-ability

HSM communicates and records real experiences by real young people. The real challenges that young people face when choosing to change their drinking behaviour are highlighted in their communication, not just those that are assumed by society. As such, individuals can connect with individuals of a similar background and predisposition to drinking to see how they themselves can go about changing their own behaviour.

4. Social influence

Each blogger has a minimum of 150 people that are in their social media and social networks. By continually spreading updates about how their life is getting better without requiring alcohol, it continually reinforces the process and influences the drinking behaviours of those around them.