TO INSPIRE 10,000 PEOPLE TO COMPLETE A HSM BY 2013.

Why 10,000?
It means the HSM idea will be a real part of our community DNA. It gives the organisation a platform to influence behaviours, drive research, partner with the government and provide credible alternatives for people seeking to explore and understand their relationship with alcohol.

120,000 Hangover free Sundays.
30,000 People directly impacted to challenge their drinking behaviour.
$18,000,000 Dollars saved by not spending on alcohol (assuming an individual spends $150 per week, over 3 months)
30,000 Individual stories that suggest you can enjoy life without needing alcohol.

…

WHAT THIS WILL MEAN FOR:

AN INDIVIDUAL
It is socially acceptable to take a break from drinking and question your relationship with alcohol.

SOCIETY
A young person grows up in a culture where drinking is an individual choice, not a cultural expectation.

A BUSINESS
Profitable, non-alcoholic items as part of our night time economy.

A COMMUNITY
Online/offline community of people that have an intention to contribute to a positive change in our drinking culture.