Stage 1 – Initiation
- The individual commits to an extended period of no alcohol (3/6/12 months)
- They choose their level of communication involvement (blog/vlog etc)
- They commit to their personal goals for the period
- They go through an optional training workshop on how to use the media effectively
Stage 2 – HSM Process
- The participants are provided with opportunities to attend weekly HSM activities
- The participants are then required to submit weekly blog/vlog posting about their experiences without alcohol
- This communication of transformation to peers via social networks
Stage 3 – Post-HSM
- Graduation and reflections on learning through the experience
- The participants then post about experiences of being able to drink again
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