Stage 1 – Initiation

-       The individual commits to an extended period of no alcohol (3/6/12 months)

-       They choose their level of communication involvement (blog/vlog etc)

-       They commit to their personal goals for the period

-       They go through an optional training workshop on how to use the media effectively

Stage 2 – HSM Process

-       The participants are provided with opportunities to attend weekly HSM activities

-       The participants are then required to submit weekly blog/vlog posting about their experiences without alcohol

-       This communication of transformation to peers via social networks

Stage 3 – Post-HSM

-       Graduation and reflections on learning through the experience

-       The participants then post about experiences of being able to drink again