There’s a show on ABC called The Gruen Transfer (www.abc.net.au/gruentransfer) where a panel of experts from the marketing industry get together each week to discuss marketing campaigns.  Last week they discussed the razor industry and the host mentioned that in the early 20^th century a razor manufacturer ran a marketing campaign trying to convince women that underarm hair was unhygienic and unfeminine.  The campaign worked and sales of their razor blades doubled in less than a year.

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