Lime and Soda (By Adam Penberthy)
17/04/10 • 5 Comments

(By Adam Penberthy) Where’s lime and soda been all my life??  It’s my new best friend. Almost three months in, a trip to Thailand, countless sober corporate functions, and numerous airports… and I’am having a ball.  I’ve always thought that my ‘love’ for beer would hinder my attempt at Hello Sunday Morning, however I really love being off the booze. I actually thought this was going to be harder than it actually is.  Iam enjoying every bit of it!  My weekends seem to go for a longer period of time, I feel healthier, work’s going really well… life’s good! One of the nicest things about Hello Sunday Morning is the community factor.  A couple of weeks ago, Rainesy and I were in Canberra, attempting to link up with General Gillespie and a bunch of Dept of Health staff (but that’s another story) along with Canberra HSM’er Katherine Humphreys.  It’s great [...]

Canada (by Adam Penberthy)
09/02/10 • 3 Comments

By Adam Penberthy So I did my first post a couple of days ago and heard from a great mate who’s now living abroad, Canada to be precise. He mentioned in an email, that he couldn’t believe the amout of excessive drug and alcohol abuse by those on the slopes, including plenty of Aussies. He got me thinking, I wonder what the host country thinks of the influx of alco’s coming onto their shores, and then as well, I wonder what the ripple effect is throughout the local community? Similarly what must it be doing for Australias reputation abroad?? As this mate said, he doesn’t get it, everyday he’s hungover is a day he’s not snowboarding, so he just lays off the booze. A random thought for a Tuesday… Maybe there’s a public awareness campaign there for young Aussies traveling abroad. Adam

Let the party begin…
07/02/10 • 3 Comments

By Adam Penberthy Well for the past 14 months I’ve sat on the sideline ‘cheering the troops on with Hello Sunday Morning.  I’ve watched it go from an idea dropped onto the table over a beer with Chris Raine one afternoon in Caloundra, to what it is now, a movement of young people on the path of creating change around the binge drinking issue here in Australia and globally. For those who don’t know me, I am Adam, I run FRESH, the little ad agency where Hello Sunday Morning was hatched.  What started as a ‘research project’ has turned into something much greater, something that’s on the radar of most Politicians, government advisors, key industry bodies and swiftly echoing throughout Health Departments nationally. In 2009, Chris and the team worked tirelessly making the movement bigger, better and stronger, and can I say how proud I am of him and the [...]